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top 10 case studies

10 Case Studies that show what we do best

We’ve made custom signs for many of the world’s most famous brands, iconic venues, and most demanding briefs — and every one of them has demonstrated something that other clients then ask us about. Here are 10 of our most talked-about case studies and the key details behind each. We hope it helps inspire you as to what’s possible for your own projects.

Coca-Cola, Covent Garden London

coca cola projectOur brief was to echo the legendary Coke sign that once lit up Piccadilly Circus. We combined RGB Neon Ultra® with push-through acrylic stars backlit in warm white LED, and hid every last cable inside the tray for a neat, plug-and-play install.

Read Coca-Cola case study.

Style of signage/lighting: Neon Ultra®; Fretcut

Young V&A Museum, London

young v&a projectWayfinding signage for children needed to be playful and cost-effective. Our stand-out piece: an animated Neon Ultra® toilet sign, DMX-programmed to show the handle being pushed and the cistern filling — on a constant loop.

Read Young V&A case study.

Style of signage/lighting: Neon Ultra®

Pop Mart, Brick Lane

hirono popmart projectFor Pop Mart’s Hirono store, we hand-bent 8mm glass tubes for a genuine neon sign, painting the electrodes black then white for a clean finish, before mounting it in five wired sections directly to the wall.

Read PopMart Hirono case study.

Style of signage/lighting: Real Glass Neon

House of CB, Oxford Street

house of cb projectThis flagship halo sign does double duty: a gold built-up letter by day, a backlit halo sign by night. We laser-cut the lettering from solid opal acrylic using our Ultra process and fitted internal white LEDs.

Read House of CB case study.

Style of signage/lighting: Halo

Foster + Partners, Diwali installation

foster partners architectural dwiali lightA true design-meets-manufacture project. Our 6mm Neon SuperFlex was routed into rebated channels on a 2.3m acrylic panel, with lasercut suspension holes giving the client flexibility on how it was displayed.

Read Foster + Partners case study.

Style of signage/lighting: Neon SuperFlex

Harvey Nichols Christmas windows

harvey nichols projectNational rollout, tight deadline. Every window used 6mm Ice White LED flex embedded in polished acrylic, pre-wired on the reverse so cables stayed invisible but serviceable — vital when speed and consistency both mattered.

Read Harvey Nichols case study.

Style of signage/lighting: Neon SuperFlex

Bernie Grant Arts Centre

bernie grant projectA large-scale job with five separate stakeholders to satisfy. 500mm block letters spanning 9.2 metres were fixed to powder-coated steel bars, with LED-illuminated opal acrylic faces for the facade signage.

Style of signage/lighting: Built-up 3D

Nkora Coffee Shop

nkora coffee lightboxes projectInternal coffee shop lightbox signage in a variety of styles for this awesome brand. Powdercoated lightboxes with vinyl-covered opal acrylic face panels giving a stunning effect a great price point.

Style of signage/lighting: Lightboxes

Selfridges Christmas Windows

selfridges projectChristmas Windows for the most iconic brands in London are a big deal. Carousel Lights have been appointed to do many lighting and signage projects for Selfridges, so to be asked to do their fantastic ‘SHOWTIME’ windows in our Neon SuperFlex product – fully animated – was an honour.

Read Selfridges case study.

Style of signage/lighting: Lightboxes

Glide @ Battersea Power Station

battersea glide projectTurned around in just two days. We built in a dimmer so the sign looked right on stage and in daylight, and added keyholes so it could be reused at head office once the activation ended.

Read Glide @ Battersea case study.

Style of signage/lighting: Lightboxes

The common thread? Every project starts with a real-world constraint — a budget, a stakeholder list, a 48-hour deadline, a speaker stack it has to fit under — and works backwards from there. That’s the bit case studies rarely show, but it’s where the actual craft happens.

Got a signage project with its own tricky brief? Get in touch — we’d love to help bring it to life.[/vc_column_text][/vc_column][/vc_row]

24th April 2026
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Written by:

Ben is Co-Founder of Carousel Lights and multi award-winning businessman. He graduated from the University of Birmingham with a degree in Engineering and then subsequently worked in senior roles for British Airways and the BBC.

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