YoungV&A museum wayfinding signage

Case Study: Young V&A Museum Wayfinding Signage

As a multi award-winning British signage company, Carousel Lights was appointed to supply a series of illuminated wayfinding signage for the Young V&A museum in London. Following a three-year period of remodelling, led by De Matos Ryan (special planning architect) and AOC (visitor experience), the museum was officially opened by HRH The Princess of Wales, and opened its doors to the public on 1st July 2023.

kate middleton opens young v&a

The Princess of Wales has been Patron of the V&A since 2018


The 5,200 sq.m museum is a central building to the local community in Bethnal Green, serving as a world-class institution for creativity and inspiration.

Highly regarded for our wayfinding signage expertise, Carousel Lights experience is supplying museum signage and lighting to the heritage sector was crucial in ensuring the needs of the Young V&A client were met. With deep experience working on museum signage at leading heritage sites including The Royal Academy and The Nation Trust, our expertise was sought for the wayfinding signage for this new museum.

Working with the designer’s proposals, Carousel Lights advised on the best technical product to realise their vision. A key factor to their approach was to ensure that lighting solution for the V&A wayfinding signage was an efficient and cost effective solution that was faithful to the original design intent. Carousel Lights’ renowned replica neon product Neon Ultra® was specified as it met all the required criteria. NeonUltra® is an energy efficient LED lighting solution that offers great versatility; standard and RGB colour solutions, DMX animation, Pixel programming as well as being able to replicate many different font and graphic styles at varying stroke widths.

museum wayfinding signage young vanda

Illuminated wayfinding signage at the Young V&A. Images © Carousel Lights Ltd

Carousel Lights advised on how to value engineer the Neon Ultra® that was being employed as the museum’s signage to have the result that the client required but to be more cost-effective at the same time. For instance, fewer lines on the toilet and fewer handles for the flush – thus keeping the project within budget but whilst maintaining the design intent and integrity. For the same purpose, standard colours were used where possible and RGB illumination was employed only where needed, such as the special colours for the ramp and lift signage.



The museum signage was designed to appeal to and be easily relatable to by their visitors, the children. One of the signs in particular that has gathered a lot of attention is the toilet sign. This has pre-programmed DMX controllers wired to the Neon Ultra® this was then animated to give the appearance of the toilet handle being pushed down and the cistern filling with water and then emptying again – the animation being on a constant loop. This achieved a very functional wayfinding objective in a fun and playful manner which suited the broader environment of a children’s museum. Animated gifs were sent to the client in advance in order to ensure that everyone was happy with how the animation would play, along with technical proofs for all the signage to make sure that expectations were all aligned.


ramp sign for young v&a

Wheelchair ramp signage at Young V&A. Image © Carousel Lights Ltd

When working with heritage clients on their museum signage projects, we draw from a full range of product options to decide what’s best suited to each particular client project. Real glass neon is often used for projects of this type due to the innate heritage in the product itself, but one of the drawback is that you’re unable to colour-change real neon. Neon SuperFlex (LED flex that mimics neon) is one of the other products that is often considered for wayfinding signage, but the drawback in this instance was the inability to set its strokewidth to that of the design that was required.

I keep spotting further creative details, from the foam-finger signage…to the animated neon sign pointing towards the loos – the kinds of things that will entrance those beady, younger, detail-obsessed eyes. It is a tour de force of care, exhibiting a level of attention to detail rarely found in the built environment.

Oliver Wainwright, The Guardian

young v&a theatre

The Imagine gallery features a red stage for performances


The Young V&A is the best museum for children that my family has ever seen

Robbie Collin, The Telegraph


the building has been transformed into an open, light-filled, flexible space

Ellie Stahtki, Wallpaper


It’s like a playdate at the grandest house in the UK

Charlotte Cripps, The Independent


I noticed more and more creative details…a street art mural around the lift shaft and an animated neon sign pointing towards the restrooms. These small touches will captivate the observant eyes of younger visitors



young v&a warhorse exhibit

A Warhorse puppet on Display. Image David Parry


young v&a wayfinding signage

The bright central ‘Town Square’ at the Young V&A


Young V&A Project Team

Client – Victoria & Albert Museum, Cambridge Heath Rd, Bethnal Green, London E2 9PA

Spatial planning architect – De Matos Ryan

Digital media designer – Harmonic Kinetic

Wayfinding signage – Carousel Lights

Graphic designers – Graphic Thought Facility

Materials expert – FranklinTill

Gallery lighting designer – ZNA studio

Project Manager – Lockerdell Consulting

Quantity Surveyor – Greenways

Visitor Experience – AOC

Structural engineer – Price & Myers

Services engineer – P3r

Acoustic Engineer – Gillieron Scott Acoustic Design

Access & Inclusion Consultant – GOSS

Heritage consultant – James Edgar

Fit-out Contractor – Factory Settings



About Young V&A Museum

On 1 July 2023, following a three-year transformation, the Young V&A (the former V&A Museum of Childhood) opened it’s doors as a new national museum for 0–14-year-olds and their grown- ups. Designed in collaboration with children – who challenged the museum to create ‘the world’s most joyful museum’ – Young V&A is a major new destination for children, families, and young people in London.


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