Christmas visual merchandising display window signage retail

Christmas windows and visual merchandising signage

Many of the world’s most famous retailers, and their visual merchandising agencies, regularly come to us for help with their windows, display and visual merchandising signage at Christmas. We can help with all custom signage for your Christmas projects – both illuminated and non illuminated – and can help with concept ideas right through to supplying Christmas signage for fully detailed specifications.

Christmas retail signage. Made in Britain.

We’re a one-stop shop with a full product range

We can offer you a full range of Christmas signage and lighting solutions for your VM, Display and Windows. All of this at varying price-points, enabling you to make the most of the significant demand that is always seen over the Christmas period. We offer a full consultation, design and production service, offering free quotes and advice for your Christmas signage. Whether you’re interested in just raw components such as cabochon lights and LEDs or a finished lighting solution for the windows for all of your High Street stores, we can help. If you’re after lightboxes, traditional glass neon or LED neon flex, we do it all. The fact that we offer such a broad range means we have no bias and will only suggest solutions that will work for you.

We offer invaluable expert Christmas signage advice

We’re more than happy to help you when you’ve finalised your designs and are ready to place orders for your signage and lighting, but we often find clients find it beneficial to involve as at an earlier stage so we can offer advice on lighting solutions. It could be that you want passers-by to take photos of your windows and share them on Instagram – in this instance we can propose products and designs that will photograph well in daytime and night-time as opposed being too bright and illegible. We can also offer advice on Christmas visual merchandising and window signage that fits your budget so you can then incorporate that into your costings as you progress your budget allocation. We’re based here in the UK and are at the end of the phone for any help and guidance you need over a quick call.

Our specific products

We’re renowned for our decorative lighting & signage, whether bringing logos, phrases or designs to life as illuminated signage. Our product offering includes real neon, faux LED neon, lightboxes, fairground lights and edgelit signs. Mounting materials we use include acrylic, metal and dibond. In short, we offer a full product range of illuminated signage to help you with your Christmas window and display signage.

Don’t just take our word for it

We produced the now famous BAH HUMBUG – BRING ON 2021 LED Neon Flex visual window signage for all of Harvey Nichols 2020 Christmas windows across the UK, bringing the retailer significant press coverage and social media presence. Janet Wardley, Head of Visual Display, Harvey Nichols, commented “With the landscape moving so fast, our decisions had to be made closer to the time to ensure our windows encapsulated the current mood with Harvey Nichols’ sense of humour. As such, it was vital that we worked with a company that produced high-quality work and could turn things round very quickly, to bring our ideas to life in a short timeframe. And Carousel Lights fit the bill perfectly.

Famous retailers return to us time and again

As the UK’s most renowned signage supplier for visual merchandising, display and window projects at Christmas, we’re extremely proud of the clients that return to us each year. We work with retailers including Selfridges, Harrods and Harvey Nichols, as well as many of the large VM agencies in the UK.

Entirely UK-based Signage Co.

We’re a British signage brand that designs and produces all of our Christmas window lighting and signage here in the UK. In an ideal World, the earlier we’re involved in your project, the better, as that enables us to offer advice on how to get the maximum impact for your Christmas retail projects and budget. That being said, we’re well aware that there are always last minute tweaks and alterations, and the fact that all of our lights and signs are designed and produced in Britain means that we can often turn things around in a matter of days. Typical lead times obviously depend on volume and complexity, but are typically 10-20 working days. When we deliver within the UK, there will be no customs checks or customs charges, meaning no frustrating hold-ups or long lead times.

We’ve got quite a pedigree

You may not be aware of it, but chances are you’ll already have seen our lights and signage before. Perhaps at the new Tottenham FC stadium? Perhaps behind Dua Lipa on stage? But most likely in the windows and stores of many of the UK’s most famous shops, hotels, bars and restaurants. We’re very honoured to have a client list that includes the likes of Selfridges, Rolls Royce, Holiday Inn, All Bar One, Nike, L’Oreal and Tiffany, many of whom return to us time and again.

Our ESG policy

We’re extremely proud of our ESG policy. Rightly, when customers are deciding who to appoint for their all-important Christmas window and display signage projects, they’re now asking suppliers such as ourselves about our environmental creds, and only appointing work to suppliers whose ESG policy matches their own policy. All of our signage is designed and produced here in the UK, keeping air miles to a minimum. Our materials are recyclable and we use the highest efficiency LEDs.


What are your lead times for Christmas retail display signage?

We typically say 10-15 working days but it very much depends on the quantity and type of signs that you need for Christmas. All of our signs are produced in the UK so we can often re-jig schedules to meet your timescales.

Can you design Christmas signage for our retail windows around the World?

Yes. Real neon is challenging to dispatch outside the UK but all of our other types of Christmas signage can be packaged for Worldwide transit. We’ve previously sent retail signage to The Maldives, Australia, Canada, Oslo….you name it.

Do you produce christmas signage for small brands as well as big high street brands at Christmas?

Yes! We help small independent stores right through to the World’s most famous High Street brands, with their VM & Display signage projects.

When should we speak to you about our Christmas visual merchandising signage requirements?

Brands and agencies normally start to approach us at the start of September with their initial ideas. We then spend a few weeks discussing budgets and designs and we then deliver lights any time from the end of September through to the beginning of December.

What are the best type of lights to get customer-attention this Christmas?

It totally depends on the location of the lights and the design of them. We can design Christmas lights using neon, Neon Ultra®, Lightboxes and Fairground Lights, so we have all the tools available to help your Christmas be a roaring success.

Are you Christmas lights also suitable for Events?

Yes. We produce a lot of lights for Christmas parties and events. Our lead times are the same as outline above so the sooner you speak to us the better.

The simple 6 step process

It’s easier than you think

1. Your bright idea

Let us know your initial thoughts

2. A few questions

We’ll need some more details before we begin

3. The proposal

We’ll share our initial designs with you

4. Give it the thumbs up

Delighted with our design? Great – it’s time to pay

5. Let’s get to work!

We’ll start producing your design

6. Delivering the goods

Your design delivered to your door

Sophie Ellis Bextor testimonial

"The light looks INCREDIBLE! We are so happy with it and I really appreciate how beautifully made it is." Sophie

Sophie Ellis-Bextor Singer

Barclaycard Arena testimonial

"A HUGE thank-you! You'ce created such a 'wow-factor' light installation that's far better than we could ever have imagined. Everyone has been so professional and helpful every step of the way!"

Event Manager NEC Barclaycard Arena

Harvey Nichols testimonial

Thank you so much for the light - it looked AMAZING! We've decided to keep it up and it'll no doubt stay there!

Event Manager Harvey Nichols

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